Vikas Gupta currently heads the technology vertical at the 9.9 Group. A veteran marketing expert, he has over 29 years of experience in marketing management and business building. He has held leadership positions in globally-reputed consumer groups across international markets. Prior to co-founding the 9.9 Group, he was Senior Vice President and CMO of Coca-Cola India, Global Brand Director of Brand Coca-Cola at The Coca-Cola Company in Atlanta, USA, CMO and President (Advertising Sales) at ABP (Ananda Bazar Patrika) Pvt Ltd, a $200 million Indian media conglomerate with interests in newspapers, magazines, television and online. He also held senior positions with Unilever and P&G.
At the Naropa Fellowship, Vikas taught a course on ‘Marketing 101’. He focused on ‘product positioning’ to better understand the products and services our Fellows are working on. Illustrating the same with case studies, Vikas walked them through various scenarios, reading into the marketing strategies vis-à-vis positioning. This helped our Fellows scrutinise their Live-Action Projects, refining them at the very nascent stage.
